Tuesday 23 February 2016

Compare how and why two programmes were scheduled on different channels.

Bad Education and Friday Night Dinner are both situation comedies aimed at different target audiences, this means that the air times will be slightly different. Bad Education is aired on Tuesdays at 10pm on BBC Three and Friday Night Dinner is aired on Fridays at 9pm on Channel 4. BBC Three has a target audience of mainly young adults and is popular for its comedy shows, this is why Bad Education is aired on this channel to fit in with the genre of programmes and the audience that usually watches it. Channel 4 has a slightly older audience made up mostly of adults, the channel is known for airing shows fit for the family e.g. Gogglebox. This may be why Friday Night Dinner is aired on there as it focuses on a family and should be good for slightly older families to watch together. With a slightly younger audience for the show than what is common for the channel, they may be wishing to extend their target audience to encourage younger viewers to watch, who they may have already gained from shows like Hollyoaks. Friday Night Dinner is commissioned by Darren Smith and Bad Education is commissioned by Zai Bennett who is the controller for BBC 3. The commission editor decides how the money for the show will be spent. Bad Education has a target audience of 16-21 year olds due to the nature of the show. The show is set in a school meaning that the target audience will be people that are students currently or were a short time ago to the point where they could still relate to the characters and the situations that they are put in. Friday Night Dinner has a target audience of people aged 21+ due to the age of the characters in the show, the show is based around a Jewish family and shows the different elements of a family. Parents would be able to relate to the situations that are presented in the show making it popular amongst them, however the target audience ranges from a younger age because of the two sons that are in their late teens. People around the age of boys will be able to relate to how their parents are and how they are with them. The target audience is slightly older than young teens because there are some rude themes in the show. Both shows are aired after the watershed time due to their style of comedy and the target audience as this is the time that they are more likely to watch TV shows because they have the inappropriate and rude themes that they enjoy to watch. Bad Education was produced by Pippa Brown who has also produced 'Physcobitches' and 'Walking and Talking'. Friday Night Dinner was produced Robert Popper who is also the creator of the show and has produced 'Hot Fuzz' and 'Look Around You'.

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